Example Social Posts
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Post 1:
We're raising a glass to the CHEERS Act!
@[SUPPORTING ESTABLISHMENT] is excited to support this bill that offers tax relief to bars and restaurants, reduces costs for consumers and allows local businesses to reinvest in their communities.
Visit CHEERSAct.org to voice your support. #CHEERSAct
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Post 2:
America's hospitality industry NEEDS the CHEERS Act—and that's why @[SUPPORTING ESTABLISHMENT] is happy to give it our support.
Tax breaks for local businesses and more investment in our communities... we'll toast to that.
Show your support at CHEERSAct.org. #CHEERSAct
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Post 3:
America's bars and restaurants are at the heart of our communities. The CHEERS Act keeps them thriving.
@[SUPPORTING ESTABLISHMENT] is proud to support the CHEERS Act... delivering key tax breaks, more jobs and stronger local economies.
Show your support at CheersACT.org. #CHEERSAct
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Post 4:
When our local businesses win, our communities win.
That's why @[SUPPORTING ESTABLISHMENT] is backing the CHEERS Act—smart tax relief that helps small businesses grow, create new jobs and (most importantly) keep draft taps flowing.
Learn more at CHEERSAct.org. #CheersAct
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Post 5:
Tax breaks. More jobs. Local business investment.
That's what the CHEERS Act brings to the table--and @[SUPPORTING ESTABLISHMENT] is so proud to support it.
Visit CheersAct.org to learn more. #CHEERSAct
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Post 6:
Small business tax breaks?
Reinvestment in our communities?
Fresher drinks at your local watering hole?
It's all in the CHEERS Act—and that's why @[SUPPORTING ESTABLISHMENT] is so thrilled to lend our support.
Visit CHEERSAct.org to help get it over the finish line. #CHEERSAct
Social Graphics
SUBJ: [SUPPORTING ESTABLISHMENT] proudly supports CHEERS Act bill to boost bars, restaurants and venues.
[CITY NAME] – Today, [SUPPORTING ESTABLISHMENT] declared its support for the Creating Hospitality Economic Enhancement for Restaurants and Servers (CHEERS) Act, bipartisan federal legislation that will provide a tax deduction for bars, restaurants and entertainment venues that install or modernize their draft beer systems. By reducing the financial burden on these businesses, the CHEERS Act aims to revitalize hospitality establishments still struggling years after the pandemic.
SAMPLE QUOTE: “[SUPPORTING ESTABLISHMENT] supports the CHEERS Act because it will provide a much-needed boost to our business and establishments across the country and in our local community that are facing multiple headwinds,” said [PRINCIPAL SPOKESPERSON]. “Ensuring our customers are treated to tasty food, good times, and fresh, delicious beer on draft is core to what we do at [SUPPORTING ESTABLISHMENT], and we are proud to support this critical piece of legislation that will help so many businesses continue to survive and thrive.”
“The beer industry is committed to supporting its retail partners, who are local businesses from coast to coast, and to furthering access for all legal drinking age Americans to fresh, ice-cold beer on draft,” said Brian Crawford, president and CEO of the Beer Institute. “We applaud Reps. LaHood, Horsford, Tenney and DelBene and our Senate champions, Sens. Sheehy and Hassan for introducing the CHEERS Act, which will provide relief to your favorite local pubs, bars, taprooms, restaurants and entertainment venues nationwide that serve beer, America’s favorite alcohol beverage. We look forward to seeing this bill stimulate reinvestment in businesses to create more jobs and stimulate local economies nationwide.”
[BACKGROUND ON SUPPORTING ESTABLISHMENT]
To learn more about the CHEERS Act, its sponsors and the growing community supporting the initiative, visit CheersAct.org.
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Example Press Release
The Creating Hospitality Economic Enhancement for Restaurants and Servers (CHEERS) Act, a bipartisan bill from Reps. Darin LaHood (R-IL-16), Steven Horsford (D-NV-04), Suzan DelBene (D-WA-01) and Claudia Tenney (R-NY-24) and Sens. Maggie Hassan (D-NH) and Tim Sheehy (R-MT), will provide a tax deduction for bars, restaurants and entertainment venues to modernize or install draft systems.
This legislation will go a long way toward helping businesses that serve beer and other beverages on draft invest in their business and employees and drive commerce back to our favorite local bars and restaurants.
There are more than 16 million Americans working in the hospitality industry and there are more than 190,000 draft locations in the United States!
Restaurants, bars and venues continue to face high inflation, supply chain issues, and other logistical challenges. The CHEERS Act would offer beer retailers much-needed tax relief while incentivizing more environmentally conscious consumption.
Kegs are the most sustainable way to package beer:
Kegs have a 30+ year lifespan and save more than 400,000 metric tons of greenhouse gas emissions each year.
Using kegs keeps roughly 500,000 tons of packaging out of landfills each year.
We’re proud to support this bill and encourage any business that serves draft beer to join us.
CHEERS Act Talkers
Since 2005, the tax code has provided a deduction (known as Section 179D) for qualifying investments in energy-efficient systems on commercial premises.
Through the CHEERS Act, this provision would be expanded to apply to all new keg and tap properties, incentivizing the use of draft lines and keg equipment in taprooms, restaurants, bars and entertainment venues.
The legislation also would provide an additional benefit for the remodeling of draft property and for lost or stolen kegs.
Congress has modified definitions for qualifying property within the tax code several times in recent years to expand the scope of the deduction.
The CHEERS Act would include an incentive for energy-efficient draft containers and on-premise installation property were also included, providing immediate tax relief to struggling on-premise businesses.
Background on CHEERS Act
The CHEERS Act is Cosponsored By:
Rep. Darin LaHood
(R-IL)*
Rep. Joe Neguse
(D-CO)
Rep. Steven Horsford
(D-NV)*
Sen. Tim Sheehy
(R-MT)*
Rep. Suzan DelBene
(D-WA)*
Sen. Maggie Hassan
(D-NH)*
*Sponsor of Legislation
Rep. Claudia Tenney
(R-NY)*
